Deferent between men and women in media IN American culture Essay

Deferent between men and women in media IN American culture - Essay Example For example, a woman might purchase a car because it shows a baby well placed and secure in it. Decision making during advertisements distinguishes men and women Men usually make decisions through an elimination process because they choose the aspects of advertisements that matter. Consequently, they usually eliminate aspects that are non-beneficial and unlikely to affect how they view products. For example, a man might purchase a Volkswagen Golf regardless of its small size because it has a powerful engine compared to most Toyotas. Women make decisions after comprehensively examining the various variables and attributes. For example, a woman’s choice to purchase a Volkswagen Golf will be dependent on the size, engine capacity, face value and cost. It is crucial to acknowledge that gender identification, advertising and decision-making usually distinguish men and women. It determines their attitude and outlook towards advertisement. It also determines their perception and ability to