Retail Marketing and Logistics Case Study Example | Topics and Well Written Essays - 1000 words

Retail Marketing and Logistics - Case Study Example This way they maintain good hold over quality and are in position to quickly phase off food items that outlive their utility. Gregg's have their own registered charitable trust and they are actively engaged in providing grants and donations for needy causes. Their social activities include the environment, children's cancer research, breakfast clubs that provide free, nutritious breakfast for primary school children in socially disadvantaged areas, and raise funds for children in need. Their exposure to these social activities gives them the advantage of maintaining good public relations and also the marketing thrust in new regions where they open shops. Their social obligations are noteworthy and they encourage their staff to be involved in these ventures. Apart from these, their emphasis on customer satisfaction is fundamental to their success. They also constantly review their product range to ensure quality, taste and value for money. Products that appear to lose popularity are taken off the shelves without much loss of time. The products on display reveal a rich variety of food items and invite the buyers to purchase and try them. The shop design is continually modified and refined to improve the shopping experience. They are also ever on the lookout for new opportunities to open shops in areas where they perceive their products have demand (Greggs). Along with Retail Marketing Mix Along with the vision to open shops wherever there is the prospect for business, Greggs ensure that there is good management of their staff and their products are made to customer's satisfaction. This hawkish policy of making their presence where there is need has provided the company with good growth results. The company boasts of a sound system alive to customers needs and just waiting for opportunities to open shops in populated areas of towns and cities. Their marketing strategy is intrinsically held together in wooing the customers through the use of benign staff and products expertise. The policy of being where the customers are is responsible for the expansion of their business and in addition the customers are made to feel that they are welcome. The art of beguiling the customers with a smiling staff and healthy, hygienic foodstuff needs alert management trained to prod the manpower in the right direction of retention and growth (Greggs the Bakers (Shop)). The investment in purchasing or renting the shop premises is augmented with skilful handling of people in house and outside. Use of Relationship Marketing for Competitive Advantage Relationship management in Greggs is an aspect that they have diligently nurtured to secure competitive advantage. It is not only the relationship among the staff but also the way this translates with the customers. Even if the shop or outlet is small in comparison to the

International Development Is Best Helped Through Free Trade Research Paper

International Development Is Best Helped Through Free Trade - Research Paper Example This report stresses that countries have learned to use free trade to improve their economies or foreign relations with their neighbors . In spite of research efforts to understand, the concept of free trade, definitive findings on the subject are still limited. Compared to related areas such as business management, diplomacy, and foreign relations, free trade has received less research recognition and attention and deserves better. This topic is an attempt to do justice to the concept of free trade by providing more critical, comprehensive and relevant perspectives on the subject. Students, managers, business owners, leaders and teachers need to develop a better and deeper understanding of free trade, and this international development is best helped by free trade. Based on the literature review and the examination of collected data, all indications are that there is a positive correlation between international development and free trade. In addition, the research shows that when al l conditions are constant, the relationship between international development and free trade is directly proportional. Various observations and have been made, and there is considerable proof that free trade has a positive impact on international development. Another inference is that free trade is a multidisciplinary and multifaceted concept that is easy to misconstrue because of its wide scope. It is important for researchers to use critical skills when analyzing the concept of free trade on its own, without relating it to other variables.

The Great Gatsby Essay Example for Free

The Great Gatsby Essay If The Great Gatsby had taken place in Sri Lanka, the hype surrounding F. Scott Fitzgerald’s novel would have been non-existent. The enthralling love affairs between the characters that are the foundation of the story would have been absent from the plot because Sri Lankan culture is grounded on Buddhism. Buddhist guidelines emphasize the thought that attachment leads to suffering, a theme that appears habitually throughout the novel. Most characters in the novel face this attachment, but at such a degree that they are unable to detach themselves from the thing they desire. The collective inabilities of Wilson, Gatsby and Tom to let go of the people they love are key contributors to Gatsby’s murder. Wilson’s ineptitude to admit that Myrtle, his wife of 12 years, no longer loves him causes emotional suffering and plays a role in Gatsby’s murder. Wilson discovers that â€Å"Myrtle had some sort of life apart from him,† (111) that she shared with Tom. Wilson, in an attempt not to lose Myrtle forever, locks her in her room so that she can’t run away. His plan is to keep her closed off from the world for a few days and then â€Å"she is going whether she wants to or not† (111). Wilson plans on moving away with her so that the two can start a new life, with no one to get in between them. Although Wilson thinks that this will save his relationship, he is inept to acknowledge that he can’t do anything for them. Myrtle, trying to escape from Wilson, runs into the street and is hit by a car, Gatsby’s car. This causes Wilson to mistakenly believe that Gatsby is the one who killed Myrtle. Using an â€Å"eye for an eye† mentality Wilson wants the same consequences to be inflicted on Gatsby and seeks revenge by murdering him. Had Wilson been able to let go of Myrtle, he most likely wouldn’t have felt anger towards Gatsby. But his ineptitude to let go causes him to feel anger towards Gatsby because he has problems imagining a life without Myrtle. Wilson’s incapacity to acknowledge Myrtle’s lack of feelings for him is among components leading to Gatsby’s death. The inability of Gatsby and Daisy to let go of their past together ultimately contributes to Gatsby’s demise. The couple’s passionate history is rekindled because their houses are in close enough proximity to resume their connection. Even though Daisy has been married to Tom for the past five years, she maintains clandestine feelings for Gatsby. â€Å"Both of us loved each other all of that time,† (111) states Daisy in an emotional moment. This drawn out love holds true for Gatsby who faces difficulties letting go of Daisy. For example, right after Daisy marries Tom, Gatsby has problems accepting the realization that she is out of his reach forever. In desperation Gatsby crashes their wedding. Gatsby, a. k. a. Biloxi, ends up making an excuse to sleep at Daisy’s house for a few weeks after her marriage. Daisy is unaware that it is Gatsby, not Biloxi the box maker from Tennessee, who has been sleeping in her house all of that time. Even though Daisy is married to Tom, Gatsby has such an attachment to her that he hasn’t moved on. Gatsby’s inability to forget about Daisy leads him to persuade Nick to invite Daisy over for dinner. Gatsby plans on trying to reconnect an old fire within Daisy that used to burn for him. This attempt to reignite his love with Daisy ultimately results in his own death. Tom, Daisy’s husband, still loves her and like Wilson is distraught by the fact that another man is taking away his love. Tom wants a way to get rid of Gatsby so that Daisy will only have one man in her life. Tom sees his opportunity to rid Gatsby from Daisy’s’ â€Å"picture† by telling Wilson, who is seeking revenge for his wife’s murder, it was Gatsby’s car that killed Myrtle. In a way Gatsby contributed to his own death by not being able to put his past with Daisy behind him. This incapacity to move on is the spark that ignites people’s revenge towards him, and ultimately is the main cause of his death. Tom’s inability to admit that Daisy has become unfaithful, results in him seeking revenge on Gatsby. Tom is aware of the fact that Daisy and Gatsby have an on going clandestine affair, but still thinks that Daisy has loved him during that time. â€Å"Daisy loved me when she married me and she loves me now,† (117) yells Tom at Gatsby. This shows how Tom is incapable of admitting that Daisy has moved on from him. Even though Daisy is having an affair, Tom still thinks that the two of them share a passionate love for one another. Tom is so confident that Daisy still loves him that he states, â€Å"She’s not leaving me† (118). He falsely thinks that Daisy is as in love with him as he is with her. His inability to let go has made him think that Daisy also doesn’t want to loose him. Like all of the other characters in the book, Tom’s inability to let go of Daisy contributes to Gatsby’s murder. Tom still loves Daisy even though she has moved on from him, and will do anything to still be with her. Tom understands that the only way to be with Daisy is for Gatsby to disappear. Therefore, Tom tells Wilson that Gatsby’s car responsible for killing Myrtle, and as previously stated, allows for Wilson to get revenge on Gatsby. By refusing to admit that Daisy still doesn’t have feelings for him, Tom contributes to Gatsby death. Have you ever gone to the Metropolitan Museum of Art and seen one of those Pointillism paintings made up of small dots of paint? The murder of Gatsby is like a pointillist painting titled â€Å"Just Let Go†. Gatsby’s inability to let go of Daisy is the purple, Tom’s inability to let go of Daisy is the green, and Wilson’s inability to let go of Myrtle is the blue. The important thing is that all of these â€Å"colors† come together to form one image. Like the paintings up close, you only see the different colors and are unaware of the bigger picture being painted. When you look closely at The Great Gatsby you are also unaware how Wilson’s love for Myrtle could lead to Gatsby’s death. But when you step back it becomes apparent how each event leads to Gatsby’s unfortunate death. All of the little actions of Tom, Wilson and Gatsby are small dots in a bigger image. If these three men were able to let go of the people they loved at one time, Gatsby most likely wouldn’t have died. Like the Beatles sang, â€Å"Let if be, let it be, let it be, let it be. Speaking words of wisdom let it be. † If only the Beatles were founded 40 years earlier to pass their message onto the main characters in The Great Gatsby.

Elements Of Struggle Between Passion And Reason

Elements Of Struggle Between Passion And Reason In nineteenth century literature a lot of importance was given to passion and emotional appeal in preference to reason and logic. Creative writing and fiction were usually charged with passion and struck a chord with the readers. For any work of fiction or non-fiction the main content needs to have a reasonable plot, theme, structure and organization for it to be of sustained popularity and wide readership. The books included in this study, Cry, the Beloved Country by Alan Paton and Frankenstein by Mary Shelley have elements of both passion and reason even though a clash between these two elements is evident in both stories. Cry, the beloved country, for the unborn child that is the inheritor of our fear. Let him not love the earth too deeply. Let him not laugh too gladly when the water runs through his fingers, nor stand too silent when the setting sun makes red the veld with fire. Let him not be too moved when the birds of his land are singing, nor give too much of his heart to a mountain or a valley. For fear will rob him of all if he gives too much (Paton 101). In the above lines from the story, the writer brings about the struggle between the feelings of ownership and belonging of the protagonist, Stephen Kumalo, and the fear of his beloved country falling apart because of racial discrimination and racial hostilities between the whites and the blacks in South Africa. The other theme of clash is between the route to progress and development for the blacks in urban centers like Johannesburg at the cost of the breaking up of families and tribes in rural South Africa. The dichotomy is between progress and urbanization on the one hand and preserving traditions and strengthening relationships on the other. The main themes are of the clash between the privileged and the colonized, the haves and the have-nots. In Frankenstein, Mary Shelley has drawn the readers attention towards the clash between science and the occult. Victor Frankenstein who creates the monster represents reason and the monster represents passion. Learn from me, if not by my precepts, at least by my example, how dangerous is the acquirement of knowledge and how much happier that man is who believes his native town to be the world, than he who aspires to become greater than his nature will allow (Shelley 50). In the above lines, the author has tried to elaborate on the pitfalls that the mere quest for knowledge devoid of responsibility and control can have on mortal lives. So the struggle in this story is between reason in the form of science and scientific invention against the passion of the monster which is a creation of the scientist. Frankenstein is a story of an irresponsible scientist who in the pursuit of knowledge creates a monster that nobody is able to control and the monster continues to perpetrate atrocities and chaos. It is a lesson for the reader to bear in mind that curiosity and the mission to gain knowledge is good but the seeker of knowledge must also be capable of taking responsibility and have courage to bear negative consequences in case a need arises. There are a couple of common themes in both these novels. The colonizing of black people in South Africa and disbanding families and tribes in order to profit from cheap labor created the monster of racial hooliganism and lawlessness in Johannesburg. The whites created the black labor force but did nothing to ensure that they remain happy and rooted. The abject poverty and dire living conditions of the black workers created the rift between the rich mine and factory owners and the displaced black laborers. Similarly in Frankenstein Victor Frankenstein created the monster but did nothing to provide a sense of belonging and ownership which encouraged the monster to feel disowned and become wild. The themes of colonialism and imperialism are present in both novels. It is the struggle between the white and black, the rich and poor, the rulers and the ruled in Alan Patons story while the theme of the creator and the created permeates Mary Shelleys novel. Isolation and the sense of lack of belonging have created both the monster and Absalom. The monster seeks the love and acknowledgment of his creator while Absalom leaves his village, Ndotsheni, to seek knowledge and employment. So both the monster and Absalom feel isolated from their people and take to ways that harms others more than they can control. Stephen Kumalo is the pastor of a small village in South Africa and lives in his own world, quite disconnected with the times and happenings in urbanized centers like Johannesburg. When he comes to Johannesburg to help rehabilitate his sister, Gertrude, he is brought face to face with the realities of life in South Africa. He realizes that his world was collapsing and that the main tragedy of his people was that things like relationships and innocence were breaking down and no one was doing anything to mend them. He says, It suited the white man to break the tribe, but it has not suited him to build something in its place (Paton 46). Stephen Kumalo is a man obsessed with a singular quest to seek his son and rebuild the community. Similarly, Victor Frankenstein is obsessed with seeking knowledge and acquiring power. He wanted to play God and test his ability to give life to an animal (Shelley 51). The conclusion of both the stories engenders calm and relative hope. In the end Absalom realizes his mistake and is reconciled to his fate and Stephen Kumalo is able to bring his sister and Absaloms pregnant wife back to the village to try and rebuild his tribe with the help of James Jarvis. The monster in Frankenstein grieves over the death of his creator and is reconciled to his self-imposed exile in the North Pole and subsequent death. He realizes that his atrocities in order to seek revenge did not yield the desired results and he continued to be abandoned and isolated. In both stories, there is a sense of catharsis with Absalom writing home to his parents and the monster grieving over his master. Even though both ends are tragic there is a faint ray of hope in both novels.

Career Report - Pharmacist and Physician Essay -- Job Working Research

Career Report - Pharmacist and Physician Over the past few weeks I have been researching my interests, values, and goals. Throughout this research a lot of things that were already evident to me, were proven for a fact. My interests included researching different aspects of science and data analysis. Analysis has always been a big part of my life because I analyze everything. My values have been proven to be centered toward helping people and being around people. These interests and values are almost equivalent with what my goals in life have been over the past years. For the past few years I have wanted to become some type of pharmacist or physician. In this paper, I have researched what being a pharmacist and physician involves. Pharmacists have a very tedious job because it requires a lot of attention to detail. Pharmacists dispense drugs and provide information to the patients about medication. Not only do they provide information to patients about side effects, but also they inform physicians of the ever-changing selection of drugs and dosage. Weighing, measuring, mixing drugs, finding the identity and purity, and strength of medications is also an important part of the job. Pharmacists must be sure not to dispense drugs that will have a negative reaction to the other medications that the patient may already be taking. Pharmacists work in clean, well-lighted, and well-ventilated areas. They work with dangerous materials and sterile pharmaceutical products, which require them to wear gloves and masks. Many full time, salaried pharmacists work at least about forty hours per week. Community pharmacists research and dispense information and help for diabetes, asthma, smoking cessation, and high blood press ure.... ...ed throughout this paper that a career as either a pharmacist or physician would be perfect careers for me, due to the fact that they are equivalent with my interests, values and goals in life are. There is a lot of hard work involved in these professions, but my love for helping people would carry me through the stresses involved in the schooling and work required of a physician or pharmacist. Bibliography: ?Miniscript #178-Pysician.?Michigan Occupational Information System. n.d. 7 Oct 1999. ?Pharmacist.? Career Guidance System. CD-ROM. Coin Educational Products, 1999. ?Pharmacists.? Collegeboard Online. n.d. 6 Oct 1999. ?Pharmacists.? Occupational Outlook Handbook. Ed. Theresa Cosca. 24 Feb 1999. 6 Oct 1999./ ?Physicians.? Career Guidance System. CD-ROM. Coin Educational Products, 1999. ?Physicians.? Collegeboard Online. n.d. 6 Oct 1999.

Molecular Aspects of Biofilm Essay -- Biology, Cluster of Cells

Almost all bacteria are known to have certain stage of life where they live in form of biofilms. A biofilm is nothing but cluster of cells embedded within a self-produced polymeric matrix and adherent to a living or inert surface (Costerton et al, 1995). Development of biofilm begins with the attachment of planktonic bacteria to a surface, initially through weak and reversible Van der Waals forces and then anchors itself irreversibly by cell adhesion structures such as pili. The primary colonizers facilitate the arrival of other cells by producing polymeric adhesion matrix that also holds the biofilm together (Costerton et al, 1995). In course of colonization and maturation of biofilm, cells communicate via quorum sensing which also leads to phenotypic and genotypic changes in cells (Diggle et al, 2007). This development of biofilm confers bacterial cells higher antibiotic resistant and immunity to environmental insults. Enhanced antibiotic resistance due to biofilm development impo ses increasing concerns in antimicrobial therapy, especially when it comes to biomedical devices associated infections (Donlan, 2001). According to an estimate, contamination of surgical instruments by biofilm increases approximately 1.6 billion dollars in hospital expenditures annually in United States of America (Gupta et al, 2002). Biofilms not only cause nuisance in clinical aspects but they also create a number of serious problems in industrial operations like in fluid processing operations, mechanical blockages, impedance of heat transfer process, and biodeterioration of components of metallic and polymeric systems that results in loss of billions of rupees each year (Rao et al, 1993 and 2009; Fleming, 2002; Boffardi, 2005). Pseudomonas aerugi... ...s censored i.e. some part of sample may lost before the final outcome is speculated or speculation itself is incomplete (Kaplan & Meier, 1958). In KM survival plot, survival probability is measured after certain time periods and between two sampling time points survival probability is assumed to be constant so as an outcome we speculate a series of horizontals steps of survival probability over a period of time (Bland & Altman, 1998). Survival probability was calculated as P=Nt/N. Where P is survival probability, N0 is initial number of cells, Nt is number of viable cells after giving biocide doses at t time. Standard error in P was calculated as SE=√[P(1-p)/N] The upper and lower limit of 95% confidence interval were calculated as =PÂ ±1.96*SE. The upper limit of probability of survival of cells at different doses were taken into account for plotting the graph. Molecular Aspects of Biofilm Essay -- Biology, Cluster of Cells Almost all bacteria are known to have certain stage of life where they live in form of biofilms. A biofilm is nothing but cluster of cells embedded within a self-produced polymeric matrix and adherent to a living or inert surface (Costerton et al, 1995). Development of biofilm begins with the attachment of planktonic bacteria to a surface, initially through weak and reversible Van der Waals forces and then anchors itself irreversibly by cell adhesion structures such as pili. The primary colonizers facilitate the arrival of other cells by producing polymeric adhesion matrix that also holds the biofilm together (Costerton et al, 1995). In course of colonization and maturation of biofilm, cells communicate via quorum sensing which also leads to phenotypic and genotypic changes in cells (Diggle et al, 2007). This development of biofilm confers bacterial cells higher antibiotic resistant and immunity to environmental insults. Enhanced antibiotic resistance due to biofilm development impo ses increasing concerns in antimicrobial therapy, especially when it comes to biomedical devices associated infections (Donlan, 2001). According to an estimate, contamination of surgical instruments by biofilm increases approximately 1.6 billion dollars in hospital expenditures annually in United States of America (Gupta et al, 2002). Biofilms not only cause nuisance in clinical aspects but they also create a number of serious problems in industrial operations like in fluid processing operations, mechanical blockages, impedance of heat transfer process, and biodeterioration of components of metallic and polymeric systems that results in loss of billions of rupees each year (Rao et al, 1993 and 2009; Fleming, 2002; Boffardi, 2005). Pseudomonas aerugi... ...s censored i.e. some part of sample may lost before the final outcome is speculated or speculation itself is incomplete (Kaplan & Meier, 1958). In KM survival plot, survival probability is measured after certain time periods and between two sampling time points survival probability is assumed to be constant so as an outcome we speculate a series of horizontals steps of survival probability over a period of time (Bland & Altman, 1998). Survival probability was calculated as P=Nt/N. Where P is survival probability, N0 is initial number of cells, Nt is number of viable cells after giving biocide doses at t time. Standard error in P was calculated as SE=√[P(1-p)/N] The upper and lower limit of 95% confidence interval were calculated as =PÂ ±1.96*SE. The upper limit of probability of survival of cells at different doses were taken into account for plotting the graph.

the red badge of courage :: essays research papers

A.  Ã‚  Ã‚  Ã‚  Ã‚   The Red Badge of Courage written by Stephen Crane B.  Ã‚  Ã‚  Ã‚  Ã‚   This novel traces the effects of war on a Union Soldier named Henry Fleming. C.  Ã‚  Ã‚  Ã‚  Ã‚  The story begins with Henry Fleming’s dreams of being a soldier, to enlistment, and then to battle in the Civil War. His dream was to be a war hero and to be adored for his amazing achievements. It was his decision to make, even though his mother was against the idea of going to war. Since there was nothing happening during his monotonous life on the farm, he finally decided to enlist.   Ã‚  Ã‚  Ã‚  Ã‚  Ironically, even after he enlists, he finds himself sitting around. He made two new friends named John Wilson and Jim Conklin. Wilson was as excited about going to war as Fleming, but Conklin was confident about the success of the new regiment. Henry began to realize that his regiment was just wandering aimlessly. Eventually, Henry began to think about the battles differently. He started to become afraid that he might run from the fight.   Ã‚  Ã‚  Ã‚  Ã‚  Finally when the regiment discovers a battle, Jim gives Henry a packet in a yellow envelope, telling Henry that this will be his first and last battle. The regiment managed to hold off the rebels for the first charge, but then the rebels came back with the reinforcements driving back the regiment. One man attempted to flee, then another, and the situation soon began to snow ball. Henry became scared and confused when he saw his forces losing horribly. He finally got up and ran for cover.   Ã‚  Ã‚  Ã‚  Ã‚  Henry started to rationalize his behavior of running from the enemy. His first impression was that he was a coward. Later, he began to see how he saved his own life. He felt that nature did not want him to die even though his side was losing. He believed that he was intelligent for running and hopes that he will die in battle, just for spite. Henry then met up with Jim who watched their acquaintance die slowly. In the next charge, Henry starts asking the soldiers why they are running. He grabbed a fellow by the arm and asked him, not willing to let go. The man hit Henry over the head with the butt of his gun, giving him his first Red Badge of Courage. Henry stumbles around for a while until a cheery man comes up and helps him. At his regiment he confronts Wilson to ask him if he needs any help with his wound. He then gets back into battle.