The Impact Of Media On The Media Industry - 891 Words

Over-all this documentary made me feel very defeated and overwhelmed. Possibly it is just my mood tonight, but it is clear that a few really wealthy companies run the media in the United States. There has been a decline in small ownership media companies similar to Independent Lens in recent years. This decline correlates with the Telecommunication Act of 1996 that ended most ownership restrictions (Campbell, Martin, Fabos, 2014, p. 224). It was thought that this deregulation would encourage competition in the media market place, instead it had the opposite effect and created large media conglomerates. Cooperation’s like Time Warner, Disney, and individuals like Rupert Murdoc own multiple media outlets making it very difficult for other smaller media outlets to afford to advertise enough to stay in business. Rather than competing, many of these companies hold joint venture investments and it is not in their best interest to compete with each other. Deregulations in the industry has allowed these monopolies to become very powerful limiting the impact of the FCC (Rich Media, Poor Democracy, n.d.). The film points out that investigative Journalism has been in a steady decline since 1996. Now that cooperation’s own the news stations it is more about profits rather than true investigative reporting that costs much more than the fluff reporting or getting your news off the wire. News reporters now have to compete for ratings and advertisers to stay competitive. CableShow MoreRelatedThe Media And Its Impact On The Entertainment Industry Essay1282 Words   |  6 PagesThe mass media has developed into a highly influential platform that relays information to audiences all around the world, but are the images seen in advertisements and television, devaluing individuals by labeling them under stereotypes? In order to truly understand the core of such a question, it is important to first define and solidify some key terms. 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Fashion industry, has evolved and it’s come to the point where a lot of changes are happening and where fashion trends occur frequently, social media is the easiestRead MoreThe Media s Impact On The Television Industry2116 Words   |  9 PagesTechnological advances have made a significant impact on the television industry in Australia. While new technology encourages the TV networks to improve the local content to satisfy the demanding young audience, it also scatters the audience into different media platforms and drives them away from traditional TV broadcasts. The first part of this essay will analyze the current trends in the Australia television industry. As the audience tends to spend more time on the Internet interacting with theRead MoreSocial Media s Impact On The News Industry1504 Words   |  7 PagesSocial media has drastically changed how the news industry operates. People may argue whether or not social media has had a negative or positive effect on journalism. 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